Valerie Khayutin - BADESOFA | 292 Wellness Ep 020

What this episode covers

Dive into the world of wellness with Valerie Khayutin, the dynamic North American CEO of BadeSofa, in our latest podcast episode! Valerie takes us on her fascinating journey from the food industry to the holistic wellness market, revealing how her background in managing consumer brands opened the door to a transformative career. Discover what true wellness means—it's not just about what you eat or how you exercise, but a comprehensive approach that encompasses sleep, mental health, and more. Valerie introduces us to BadeSofa's innovative bath pillows, designed to elevate your bathing experience by providing unparalleled support for your back, head, and neck. She shares glowing feedback from users and highlights the brand’s commitment to quality and the fusion of personal passion with market opportunity. Join hosts Ben and Anissa as they explore the importance of perfecting your niche market and the rituals that bolster holistic wellness. Valerie reveals her own wellness routines, emphasizing discipline and healthy boundaries while maintaining work-life balance for her team. The conversation also delves into the intricate dance of marketing within the wellness industry, balancing trends with authenticity. Plus, get a sneak peek at BadeSofa's exciting upcoming launch of the Pool Sofa! Tune in for an enlightening discussion on personal awareness and adapting to a healthier lifestyle—it's a journey you won't want to miss!