Valerio Cometti on wit, surprise and the essence of Italian design

Valerio Cometti is one of the world’s foremost industrial designers. Founder of V12 Design and based in Milan, he and his team have created product designs for some of the world’s leading furniture, fashion and luxury automotive brands. Having originally trained as a mechanical Engineer, Valerio bases much of his approach on a product engineering core, thanks to a deep understanding of manufacturing processes. I visited him at his studio in the bohemian Navigli district, where we talked about the values of Italian design, the challenges of bringing great products to life, and the future of data-driven wearables.