VALLEY

Canadian pop group VALLEY joined us today for a new, slightly 90s-themed episode of “Music You’re Missing”. Although we’re pretty sure they’re always this infectiously energetic, VALLEY is riding off the high of some insane news that we’re so excited to get the inside scoop on. Not only did they just announce their tour with COIN for fall 2021 - which will be VALLEY’s first batch of performances since quarantine - but they’ve also been celebrating an electric new single. The nostalgic hit track, “Like 1999”, was born from a 30-minute songwriting exercise in a random AirBnB somewhere in the woods of Toronto (the usual setting for every viral hit). VALLEY was taking time over quarantine to focus on creating, and popped out “Like 1999” during a co-write with Charlie Adams and Johnathan of Nightly. The song completely blew up on TikTok - no surprise to us - and has been steadily growing since its release on all streaming platforms. “‘Like 1999’ happened on the second night [of this trip] and totally by accident. We were doing a sad, kind of breakup song, and we weren’t really feeling it. So Johnathan was like ‘Let’s set a 30 minute timer and write a whole new thing’, and then “1999” was born… It happened super organically.” Inspired by the throwback vibes of “Like 1999”, we set up a game of “Who’s Most Likely?” with the band, and found out that not only are they incredible musicians, but one of them may or may not be able to recreate the “Hit Me Baby One More Time” music video frame-by-frame. If VALLEY is this dynamic over Zoom, we can’t wait to see the energy they bring to the stage with COIN this fall. Check out the full podcast and all of VALLEY’s antics on our new episode of “Music You’re Missing”! You can also find their nostalgic tunes on our Spotify playlist.