Value Added Distribution

Innovatoren versus Traditionalisten Episode 3: Value Added Distribution Die Distributoren gehören zu den ganz Großen Playern im ITK-Markt. Von Kistenschiebern haben sie sich zu Value Add Dienstleistern entwickelt, die rund um den Produktvertrieb mit Zusatz- und Mehrwerten punkten. Doch in Zeiten der vielbeschworenen Digitalen Transformation reicht auch das nicht mehr aus, um langfristig erfolgreich zu sein. Deshalb befinden sich viele Distributoren gerade in einem Transformationsprozess und damit in einem Spannungsfeld zwischen Innovationsdruck und Zwang zur Erneuerung auf der einen versus Beharrlichkeit und Festhalten am Bewährten auf der anderen Seite. Wie sich das auf die Strategien, die Geschäftsmodelle und die Firmen-Philosophien der Channel-Akteure auswirkt, das hören Sie in diesem IT-BUSINESS Podcast. Mit Ann-Marie Struck, Sarah Böttcher, Gustavo Möller-Hergt (Also), Reinhold Egenter (Bytec), Volker Mitlacher (Systeam), Jörg Eilenstein und Tim Henneveld (Tim) Bild: © freshidea - stock.adobe.com_139037535 [M] Udo Scherlin

What this episode covers

Die Distributoren gehören zu den ganz großen Playern im ITK-Markt. Von Kistenschiebern haben sie sich zu Value-Add-Dienstleistern entwickelt, die rund um den Produktvertrieb mit Zusatz- und Mehrwerten punkten. Doch in Zeiten der vielbeschworenen Digitalen Transformation reicht auch das nicht mehr aus, um langfristig erfolgreich zu sein. Deshalb befinden sich viele Distributoren gerade in einem Transformationsprozess und damit in einem Spannungsfeld zwischen Innovationsdruck und Zwang zur Erneuerung auf der einen versus Beharrlichkeit und Festhalten am Bewährten auf der anderen Seite. Wie sich das auf die Strategien, die Geschäftsmodelle und die Firmen-Philosophien der Channel-Akteure auswirkt, das hören Sie in diesem IT-BUSINESS Podcast. Bild: © freshidea - stock.adobe.com_139037535 [M] Udo Scherlin

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