💸Value Creation: A Personal Playbook from the Past 25 Years

PE isn’t broken. But the rules have changed—and most firms haven’t.I’ve spent 25 years in value creation: → In a PE-backed manufacturing company → As part of a SWAT team transforming a global tech firm → Inside banks and insurers where value creation often gets lost in translationI’ve seen what works (and what absolutely doesn’t).The debt-load-and-cut playbook is dead.Multiple expansion is over.And LPs are done waiting for magic.Now, value creation means: ⚙️ Launching new revenue streams 🤖 Using AI to drive precision and speed 📲 Building digital into the core—not just around the edges 💡 Thinking like an operator, not a spreadsheet jockeyToo many portcos still run like it’s 2005.The PE firms that actually build businesses?They’ll be the ones who raise again.👉 I wrote about what I’ve learned, what’s broken, and where the real value is—inside and outside of PE.Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.#privateequity #privatemarkets #alternativeinvestments #investing #investments #invest #venturecapital #investor #entrepreneur #digitaltransformation #ai #exit #tech #technology #finance #financialservices #healthcare