Value, Events and Storytelling

David Barkoe joins me this week on the show to discuss the latest strategies in PR. We focus on conferences and events this time, looking at what any independent agency or in-house PR comms pro should be thinking about when setting up stands at events. We talk about what it takes to get noticed by journalists and give some practical experiences we've had on both sides as journalists and PRs. We also talk about the role of influencers in pharmaceutical marketing again and any industry that has a negative perception. David Shares how his team organised his own mini-event for journalists for multiple clients at once and shares his strategies on how they got people there.  We also talk about remote working in PR and answer listener questions on topics like "How far should you spin a message". *THE PROJECT* * www.PR-ology.com - turning the best ideas in the show into actionable tutorials * SUBSCRIBE *  * Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps  * Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/ * Website and weekly newsletter - https://thepublicrelationspodcast.com/  * Come on the show as a cohost - https://thepublicrelationspodcast.com/one-sheet/  *GUEST* David Barkoe - https://www.linkedin.com/in/david-barkoe/ Carve Communications - https://carvecomms.com/