Value for Money Remains Important in Packaging

In 2013, global packaging volumes in beauty and home care saw a new increase by 3%. A major driving force behind this growth is undoubtedly the rise in income levels in developing regions such as Asia Pacific and Latin America. Overall, key trends which are set to shape beauty and home packaging markets to 2018 will include consumer demand for functionality and environmental ethics; yet Karine Dussimon, Senior Packaging Analyst, says that these will not be as crucial as the need to convey value for money.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.