Value of our startup; Intellectual capital minus costs.

Today, it has never been easier to startup a company; all you need is a cell phone and a credit card. If you have great people with experience and knowledge, in the information economy, you are halfway to success. However, Without hard assets, how do you valuate a startup. Ludo Pyis of Areopa says the intellectual capital minus hard costs equals the value of the startup. His company specializes in defining, isolating and evaluating intellectual capital. Tune in to this episode of InsideAnalysis to hear Ludo's thoughts on intellectual capital in the 21st century!