Value of Triathlon

Welcome to Episode #379 of the 303 Endurance Podcast. We're your hosts Coach Rich Soares and 303 Chief Editor, Bill Plock. Thanks for joining us for another week of endurance interviews and discussion.   Show Sponsor: UCAN Generation UCAN has a full line of nutrition products powered by LIVESTEADY to fuel your sport.   LIVSTEADY was purposefully designed to work with your body, delivering long-lasting energy you can feel. LIVSTEADY's unique time-release profile allows your body to access energy consistently throughout the day, unlocking your natural ability to stay focused and calm while providing the fuel you need to meet your daily challenges.   Use UCAN in your training and racing to fuel the healthy way, finish stronger and recover more quickly!  Use the code 303UCAN for 20% off at ucan.co/discount/303UCAN/ or ucan.co   In Today's Show Endurance News - Who Owns Triathlon, The 2023 Barkley Marathons; Clash Miami, Super League Arena Games Sursee, and a Lack of Live Coverage What's new in the 303 - Karen Hornbostel Q&A Video of the Week - Clash Miami Highlights (Daily Tri)   Endurance News: Who Owns Triathlon? When we think triathlon, we might think Ironman, Hawaii, the Olympics, or the local event organizer down the road who puts on a fun competition every third Sunday in August. All of those are, in fact, triathlon. But triathlon is also a business, with money changing hands on a daily basis and an ever-evolving answer to the question: Who owns triathlon?   It’s easy to think that some brands are mega-monsters eating up everything in sight, while others are scrappy upstarts simply bootstrapping themselves into existence. In many instances a perceived battle of David versus Goliath is actually Goliath versus Goliath II. The reality is that answering, who owns triathlon is tricky. To help, we’ve put together the most recent ownership information that’s available at the time of this writing just below. Not a business whiz? We’ve also created a glossary of terms far below to help you translate.