Value Over Volume: The B2B Revenue Strategy Framework with Greg Stanley

Most business owners think growth means more top line revenue. More revenue means more salespeople. More salespeople means more problems.Greg Stanley has spent over 30 years watching that equation fail.With strategy and revenue responsibility for over $325 million at PwC, and now as founder of Accelerant Consultants and adjunct professor of sales leadership at Butler University, Greg has seen what actually separates companies that scale from companies that just get busier.The answer isn't volume. It's value. And there's a framework for building it.In this episode of Growth Department, Greg breaks down why chasing top line revenue is killing your margins; and what to optimize for instead.You'll learn:The difference between an income-based org and a value-based org; and why most companies are building the wrong oneThe four pillars of an optimized revenue function and what happens when even one is missingWhy your highest volume customer might actually be destroying your profitabilityHow to lead a B2B sales team toward outcomes instead of activityWhen to fix your revenue strategy before you ever think about adding headcountIf you're a B2B founder or revenue leader who's tired of chasing volume and ready to build something valuable and transferable, this episode is required listening.🎧 Subscribe to Growth Department on Apple Podcasts, Spotify, and YouTube. 🔗 Connect with Greg: at Accelerant Consultants: https://www.accelerantconsultants.com/on LinkedIn:  https://www.linkedin.com/in/greg-stanley/On Mike Weinberg's Podcast: https://podcasts.apple.com/us/podcast/is-sales-compensation-aligned-with-strategy-and/id1538657842?i=1000692992225🌐 More from Growth Department → growthdepartment.comGrowth Department slows the conversation down so founders and business leaders can go further, faster.If this episode helped you think differently, follow the show and share it with someone building alongside you.