EPISODE · Aug 5, 2019
Value Proposition Canvas In A Nutshell
from FourWeekMBA · host Gennaro Cuofano
Breaking Down Value Proposition In Business Jobs-To-Be-Done Theory of value Value proposition: tell me why I should buy from you It all starts with a profitable and scalable business model The value proposition canvas What is a value in the value proposition canvas? The customer profile Understand what’s important and what’s insignificant about customer jobs Understand what extreme and what’s moderate about customer pains Understand what’s essential and what’s nice to have by generating customer gains The value map It’s all about product-market fit! Alternatives to the value proposition canvas Key takeaway
What this episode covers
* Breaking Down Value Proposition In Business (https://fourweekmba.com/value-proposition-canvas/#Breaking_Down_Value_Proposition_In_Business) * Jobs-To-Be-Done Theory of value (https://fourweekmba.com/value-proposition-canvas/#Jobs-To-Be-Done_Theoryof_value) * Value proposition: tell me why I should buy from you (https://fourweekmba.com/value-proposition-canvas/#Value_proposition_tell_me_why_I_should_buy_from_you) * It all starts with a profitable and scalable business model (https://fourweekmba.com/value-proposition-canvas/#It_all_starts_with_a_profitable_and_scalable_business_model) * The value proposition canvas (https://fourweekmba.com/value-proposition-canvas/#The_value_proposition_canvas) * What is a value in the value proposition canvas? (https://fourweekmba.com/value-proposition-canvas/#What_is_a_value_in_the_value_proposition_canvas) * The customer profile (https://fourweekmba.com/value-proposition-canvas/#The_customer_profile) * Understand what’s important and what’s insignificant about customer jobs (https://fourweekmba.com/value-proposition-canvas/#Understand_what8217s_important_and_what8217s_insignificant_about_customer_jobs) * Understand what extreme and what’s moderate about customer pains (https://fourweekmba.com/value-proposition-canvas/#Understand_what_extreme_and_what8217s_moderate_about_customer_pains) * Understand what’s essential and what’s nice to have by generating customer gains (https://fourweekmba.com/value-proposition-canvas/#Understand_what8217s_essential_and_what8217s_nice_to_have_by_generating_customer_gains) * The value map (https://fourweekmba.com/value-proposition-canvas/#The_value_map) * It’s all about product-market fit! (https://fourweekmba.com/value-proposition-canvas/#It8217s_all_about_product-market_fit) * Alternatives to the value proposition canvas (https://fourweekmba.com/value-proposition-canvas/#Alternatives_to_the_value_proposition_canvas) * Key takeaway (https://fourweekmba.com/value-proposition-canvas/#Key_takeaway)
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Value Proposition Canvas In A Nutshell
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