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EPISODE · May 12, 2018 · 41 MIN

Value Proposition Design

from Innovate+Upgrade

Value Proposition und Jobs to Be Done Die Tools zum Bauen unwiderstehlicher Wertangebote Das Value Proposition Design beschreibt, wie mit Produkten und Services Wert für Kunden geschaffen wird. Eckhart Böhme und Peter Rochel stellen vor wie man mit der Value Proposition Canvas, Hypothesen für unwiderstehliche Nutzenversprechen entwickelt. Ausserdem in dieser Episode Die Verschieden Arten von zu erledigenden Kundenaufgaben (Kundenjobs, Jobs to Be Done)Trennung von Problemen und GewinnenWie und warum die Value Proposition von Hilti funktioniert und so relevant für Hiltis Kunden ist Alle Episodenlinks: Value Proposition Design Consulting Jobs to Be Done Workshop Value Proposition Canvas zum Download 72% Aller neu eingeführten Produkte scheitern am Kunden Literaturtipps (Amazon Partnerlinks): Value Proposition Design - Alexander Osterwalder Besser als der Zufall - Clayton M. Christensen Folge direkt herunterladen

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Value Proposition Design

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This episode is 41 minutes long.

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This episode was published on May 12, 2018.

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