Value proposition nel B2B: perché le frasi da biscotto della fortuna non funzionano

from Brand storytellers · host Luca Bizzarri

La chiamano value proposition, ma spesso è solo un’aspirina contro l’ansia da homepage vuota. In realtà dovrebbe guidare tutto: marketing, vendite, contenuti. In questo episodio smontiamo i cliché e ti diciamo perché, se non ce l’hai fatta bene, forse è meglio non averla proprio.

Episode metadata supplied by the publisher feed · Published Jul 7, 2025

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Value proposition nel B2B: perché le frasi da biscotto della fortuna non funzionano

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