EPISODE · Jun 30, 2015 · 18 MIN
Value Propositions, Post-GST
from Resource Centre · host BFM Media
Due to changing consumer sentiments and behaviour as a result of the GST, BBDO has conducted a study with key lessons on how businesses must recalibrate their value propositions to the Malaysian consumer. What is crucial in pricing and categorisation? How do you make value central to a brand's marketing and positioning?See omnystudio.com/listener for privacy information.
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Value Propositions, Post-GST
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