Value shifts as a driver of innovation

Send us a textAs any budding entrepreneur filling in their business model canvas will tell you, we need to think about the market and work on what our target segment will value. And that may take a lot of testing and pivoting around our original value proposition to shape and configure it to the point where it's going to diffuse to scale.So far, so obvious. But this word ‘value’ is worth exploring a little more deeply. The Cambridge English Dictionary defines it as ‘…..the i...