Values-based marketing in transition

from The Marketing Companion · host Mark Schaefer

Have you considered how brand and marketing messaging evolve over time? Have you noticed a trend from product attributes to values? Mark Schaefer and Keith Jennings offer a new way to think about marketing in a changing world with implications for how you and your business can stand out in a noisy world.

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This episode is 45 minutes long.

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This episode was published on August 15, 2022.

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