Values, Not Just Profits: Rethinking ESG with Pete Krull, Ep. 146

In this episode,  Dr. Jay sits down with Pete Krull, a pioneer in sustainable investing, to unpack what it really means to align your money with your values. They explore how ESG has become politicized, what the media gets wrong about ethical investing, and why ‘green hushing’ might be the most honest thing happening in finance right now.Whether you’re new to ESG or skeptical of it, this episode offers a grounded, practical look at how your portfolio can reflect the future you want to see—without losing sight of performance.Chapters00:00 Investing with Values: An Introduction01:11 The Political Landscape of Sustainable Investing03:05 Understanding ESG: Definitions and Misconceptions06:50 The Shift to Sustainable, Resilient, and Innovative Investing10:20 Balancing Growth and Sustainability12:43 The Complexity of Ethical Investing15:50 Navigating Investment Choices and Trade-offs19:53 The Long-term Perspective on Sustainable Investing22:58 The Process of Building a Sustainable Portfolio27:29 Green Hushing: The Quiet Shift in ESG Practices29:39 Conclusion and Resources for Sustainable InvestingMentioned in this Episode:- Pete Krull from Earth Equity Advisors: wwww.earthequityadvisors.com- Sustainable Investing by Pete Krull: https://www.sustainableinvestorbook.com- Earth Equity Advisors Facebook Page: https://www.facebook.com/EarthEquityAdvisors- Connect with Pete on LinkedIn: https://www.linkedin.com/in/pkrull/- Pete's Podcast, My Dollars & Change: https://www.earthequityadvisors.com/dollars-change/Connect with Us:Ready to work on building better financial habits? Connect with our financial planning team at childfreewealth.com or learn more about estate planning at childfreetrust.com.Follow Childfree Life by Design on your favorite podcast platform and join the conversation on social media:Instagram: https://www.instagram.com/childfreeinsightsFacebook: https://www.facebook.com/ChildfreeInsights/LinkedIn: https://www.linkedin.com/company/childfreeinsightsYouTube: https://www.youtube.com/@ChildfreeInsightsDisclaimer: This podcast is for educational & entertainment purposes. Please consult your advisor before implementing any ideas heard on this podcast.