Van Ajax tot iDEAL. Weerstand bij rebrandings met Jim Krokké (Merkmeester)

from De Namarama Show · host Floris Hulsmann

Wat hebben Ajax, iDEAL, Odido en Vattenfall met elkaar gemeen? Ze laten zien dat een rebranding bijna nooit alleen over een logo gaat. Zodra een merk verandert, verandert er ook iets in hoe mensen zich ermee verbonden voelen. In deze aflevering spreek ik met Jim Krokké, oftewel Merkmeester, over merkmanagement, rebranding en weerstand. Waarom slaan sommige veranderingen meteen aan, terwijl andere een kleine volksopstand veroorzaken? Wanneer moet je mensen meenemen? En waarom begint een goed merktraject bijna altijd bij positionering, en niet bij design? Een scherp en ontspannen gesprek over merken die schuiven, medewerkers die afhaken, klanten die moeten wennen en de vraag waarom juist ogenschijnlijk kleine veranderingen zo groot kunnen voelen. SHOWNOTES MerkMeester Jim Krokké Scriptie over weerstand bij rebrandings Sloterplas Management/Enhence case Rebrandingoverzicht Februari 2026 Rebrandingoverzicht Januari 2026

NOW PLAYING

0:00 1:00:49

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Capsules d'analyse financière de Dominique Jacquet Capsules d'analyse financière de Dominique Jacquet PodQuesting Dwight J Randolph- WolfShield Media PodQuesting: -By WolfShield Media and Dwight J RandolphJoin us on an exciting journey to master the world of fiction podcasting! At PodQuesting, we document our quest to improve and innovate, sharing valuable insights, strategies, and behind-the-scenes tips along the way. Whether you're an experienced podcaster or just starting your first show, our podcast is your go-to resource for everything podcasting.Discover practical advice, creative techniques, and lessons from our own experiences as we explore the ever-evolving podcasting landscape. Ready to level up your skills and embark on this adventure with us? Tune in and join the quest!Have questions or feedback? Reach out to us at [email protected] and visit our website:WolfShield.Media

Frequently Asked Questions

How long is this episode of De Namarama Show?

This episode is 1 hour and 0 minutes long.

When was this De Namarama Show episode published?

This episode was published on March 12, 2026.

What is this episode about?

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this De Namarama Show episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!