Van ERP tot digitale showroom: bouwen aan één geïntegreerd geheel

In deze aflevering van First Sip, then SAP gaat Roeland Keppens in gesprek met Geert Landuyt, IT-verantwoordelijke bij Royal Botania. Samen nemen ze je mee achter de schermen van een merk waar design, luxe en technologie elkaar versterken.Royal Botania investeerde de voorbije jaren sterk in digitale transformatie, niet als doel op zich, maar als hefboom voor een betere klantenbeleving en internationale groei. Van SAP Business One als stabiele ERP-ruggengraat tot een volledig geïntegreerd digitaal ecosysteem met PIM, klantenportaal, 3D-configuraties en een unieke digitale showroom: alles vertrekt vanuit één consistente flow.Geert deelt open hoe IT bij Royal Botania evolueerde van ondersteunende functie naar strategische enabler, welke keuzes onderweg het verschil maakten en waar de grootste lessen zaten. Ook toekomstige trends zoals AI, digitale inspiratie en verdere integratie komen aan bod.Een inspirerend praktijkverhaal voor IT-verantwoordelijken, digitale leiders en bedrijven die technologie willen inzetten om hun merk en klantbeleving naar een hoger niveau te tillen.

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This episode was published on February 18, 2026.

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