Van mire koccintani? - Alkoholos italok az online piactér...

What this episode covers

Szomorú, de igaz, hogy a pandémia alatt megtapasztalt elszigetelődés és szorongás meghozta az alkoholos italok online kereskedelmének berobbanását. Merrefelé tart most az iparág? Mik a magyar alkoholfogyasztási trendek? Mit lehet tenni azért, hogy a berögződésekből kizökkentsük a vásárlót, és kevésbé ismert, prémium italok felé tereljük? Melyik korosztályra érdemes célozni? Hogyan lehet az online kereskedelemben is óvni a 18 éven aluliakat? Az ikomm 1. évadának 7. adásában Magyar Balázzsal (kiskereskedelmi vezető, WhiskyNet), Németh Zoltánnal (termékmenedzser, Mr. Alkohol) és Pintér Róberttel (KÜRT Akadémia, E-kereskedelmi képzésvezető) beszélgettünk. Moderátor: Donáth Fruzsina - üzletfejlesztési igazgató, Smart Trade Applications Kft.

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Frequently Asked Questions

How long is this episode of ikomm by EAZY Digital?

This episode is 45 minutes long.

When was this ikomm by EAZY Digital episode published?

This episode was published on November 15, 2023.

What is this episode about?

Szomorú, de igaz, hogy a pandémia alatt megtapasztalt elszigetelődés és szorongás meghozta az alkoholos italok online kereskedelmének berobbanását. Merrefelé tart most az iparág? Mik a magyar alkoholfogyasztási trendek? Mit lehet tenni azért, hogy a...

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