Van ‘nee dankje’ naar ‘waar kan ik tekenen’? Upsellen zonder gladde sales

from Daniel Kuipers Podcast · host Daniël Kuipers

Veel agencies twijfelen over het uitbreiden van hun diensten, maar volgens Daniel Kuipers moet dit altijd in dienst staan van de klant. Upselling werkt het best wanneer klanten al tevreden zijn en je hun problemen écht oplost. Het succes van een nieuwe dienst hangt af van de juiste kennis, een sterke interne structuur en de juiste specialist. E-mail marketing wordt steeds belangrijker door stijgende advertentiekosten en veranderende privacyregels. AI en automation spelen een groeiende rol, maar strategie en klantgericht denken blijven de sleutel tot succes.

Episode metadata supplied by the publisher feed · Published Mar 15, 2025

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Van ‘nee dankje’ naar ‘waar kan ik tekenen’? Upsellen zonder gladde sales

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