Vanessa Lyons on brand transformation

Vanessa Lyons, marketing consultant and former GM Marketing & Customer Experience at Wilson Parking Australia, sits down with host Mark Jones to discuss brand transformation. Resources CMO interview: Turning parking into a customer-driven industry  Former AUB Group marketing chief joins Wilson Parking  You might also like… Amy Smith on brand purpose at T2 Tea Louise Cummins on marketing, innovation & storytelling at H&R Block Paul Gloster on understanding consumer beliefs at Lyre's Spirit Co