Vanessa Ting discusses CPG Industry Trends and Brand Strategy for Emerging Organizations

In this episode of Beyond ERP,  guest Vanessa Ting, a CPG Marketing Leader and Retail Growth Consultant with a background in scaling brands and a focus on women-led and social impact ventures, shares her journey and insights. We discuss industry trends and Brand Strategy for emerging organizations, emphasizing the importance of day-one actions. Vanessa talks about tracking marketing success, omni-channel distribution best practices, and mentions a key influence in her approach to Brand Strategy & Marketing. Vanessa Book Recommendation: Hitting the Sweet Spot by Lisa Fortini-Campbell Topics: Vanessa's Diverse Career Background Trends in Heath and Wellness Importance of Balancing Marketing and OperationsHosted on Ausha. See ausha.co/privacy-policy for more information.