Variety and CTA on Streaming and the Future of TV

The TV streaming business is booming, but its future is in question. With two strikes in the broadcast content world, and forecasts of streaming spends north of $45 billion, what’s really happening behind the scenes of America’s top entertainment medium? Untangling the opposing forces behind our favorite shows are two experts on industry intel and research: Andrew Wallenstein, Variety’s Intelligence Platform lead, and Jessica Boothe, CTA research director. They discuss the factors that are shaping streaming experiences, among them the cost to consumers. Episode topics include: Prospects of growth – good, or not so much - in streaming services The content-quantity sweet spot for the streaming consumer Meghan Markle and the revenue potential of old shows that are new to you Ads, sports content and deciphering what audiences want Emerging trends in Millennial and Gen Z content consumption