Variety is the spice in your podcasting life Part 2

[0:03] Today's episode is being brought to you by my Podcasting Foundations Workbook. [0:30] This workbook will guide you through the most important foundational pieces of your podcast. Grab the workbook while there's still time at www.yongpratt.com/242 and lock in special saving for Podcast in a Weekend October 25-27, 2019.[1:36] Today, we're adding complexity with a new spice - your audience. [1:44] Knowing who you'll be talking to before launching your podcast or recording that first episode will go a long way in helping you craft a show that serves your audience. [2:31] There are lots of terms that have been used to describe who you're targeting or who you want to talk to with the message of your podcast. [2:58] No matter what you call it, identifying your particular audience will go a very long way in helping you reach more of the right people. [3:21] Over the years, Yong’s ideal customer has changed tremendously, especially since coming into this online space just a few years ago. [3:35] Yong’s audience as a performing arts school owner  [3:52] Yong’s audience for her first online business  [4:16] Dive in deeper with the Yong’s Podcasting Parthenon Workbook at www.yongpratt.com/242 and unlock special savings for Podcast in a Weekend, October 25-27.[4:49] 3 questions to ask yourself as you're considering the audience for your podcast[4:56] Question #1 plus Yong’s example   [5:07] Question #2 plus Yong’s example   [5:27] Question #3 plus Yong’s example     [5:41] How knowing the answer to these 3 questions will make podcasting easier  [6:07] Head over to www.yongpratt.com/242 and let Yong know who you'll serve on your podcast, how you'll serve them, and what you'll help your listeners achieve. [6:25] Another bonus episode is coming your way tomorrow and we're diving into another spice you can add to the podcast - frequency. Until then, go grab your workbook at www.yongpratt.com/242 Hosted on Acast. See acast.com/privacy for more information.