Variety Music Editor on the State of Music Journalism

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comShirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com. Through her 20-year career, she has held staff positions at Entertainment Weekly, Teen People and Us Weekly and was also a regular contributor to Rolling Stone. A two-time Los Angeles Press Club winner, Shirley joined the Hollywood Reporter as Music Editor in 2010, later adding sister magazine Billboard to her resume. Until 2017, she oversaw music news coverage for both publications. She is the author of three books: 2008’s “Pot Culture: The A-Z Guide to Stoner Language and Life,” 2010’s “Reefer Movie Madness” and 2011’s “American Idol: the Official Backstage Pass.”04:00 Welcome12:29 The focus of Variety Magazine’s music department17:13 Is Variety covering the subculture?21:08 Variety’s readership and purpose of music journalism24:10 Interpolations explained28:09 Challenges for journalists versus consumers42:02 Who holds the most power, editors or algorithms?45:54 Where the music industry is heading47:25 Lyrics being used against rappers in criminal trials50:18 Concert cancellations and navigating cultural outrage54:35 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstand Connect with Shirley Halperin: Website: https://variety.com/author/shirley-halperinInstagram: https://instagram.com/shirleyhalperinTwitter: https://twitter.com/shirleyhalperinLinkedIn: https://www.linkedin.com/in/shirley-halperin Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.