Vasanthi Veluri (Peoli)

Today, on Voices For Local, Monisha takes to the hills, as she speaks to Vasanthi Veluri whose brand Peoli is based in Almora, Uttarakhand. Peoli works with artisans and farming communities of the Kumaon region, using hand spun, naturally dyed pure materials to make premium hand knit apparel. Vasanthi talks to Monisha about always putting the artisan’s needs first, reviving the craft of hand-spun wool, using natural dyes from sources like walnut hulls and flowers, and how Peoli used only harvested rainwater for an entire year.

To check out Peoli’s work, log onto www.peoli.in or follow their journey on Instagram @peolidesign. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram.

CREDITS:

Host: Monisha Singh Katial (Twitter & Instagram)

This is a Maed in India production.

Audio Engineer & Editor: Kartik Kulkarni

Creative Director: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Producer: Husein Haveliwala