VB, Bunnings, Toyota top Australia’s first Audio Logo Index as smart speakers set new branding challenge

Mastercard and Intel are among the highest profile brands who have invested heavily in “sonic branding” but Procter & Gamble and a host of big names are now treating audio branding as important as visual and video identity. New York-based Veritonic and SCA tested a 400,000-panel of Australians to produce the first annual Audio Logo Index in which Bunnings, VB and Toyota were leaders. Here’s why.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.