Vegetable-powered business and don't headbutt time with Pam Warhurst

Pam Warhurst trained as an economist, has held senior board level roles for all sorts of organisations and is the founder of the Incredible Edible movement through which food has been a catalyst for community action, for learning and education, and for business creation. This is now a worldwide movement stretching from Canada to New Zealand. It's simple. "If you eat, you're in," says Pam. "Everyone understands food. Food could get people talking; even better, it could inspire people to take action."Now Todmorden and many towns all over the world have boosted their local economies, through "getting pounds into the pockets of local food businesses so that over time they might be able to produce more and employ more people." And even through vegetable tourism.Also in this episode: studio guests Paula Walsh and Natalie Mosley of Lucy May Lingerie. Their business has been three years in development and launched this month; products are made by hand in South Yorkshire and carry the Made In Sheffield mark.Natalie and Paula described how they have developed Lucy May, creating a detailed "Lucy May" brand persona and identifying and engaging with their target audience. Their tips will be invaluable for any business.Plus Mark Ramsell, chair of Plot44, an emerging social and community business refreshing long abandoned allotments.Timings:0 - 9:49: introduction and updates including UK female founders are being ignored by male investors, according to new statistics released by AllBright.9:49 - 32:21 Natalie Mosley and Paula Walsh.32:21 - 38:05: Pam Warhurst.38:05 - 43:08: Mark Ramsell.43:08 - end: wrapping up.