Velcro

Everyday Innovations is a short form podcast. On the Everyday Innovations Podcast we take a look at small things that make a big impact. This episode explores the innovations leading to the creation of the hook-and-loop fastener. Doesn’t ring a bell? How about the ‘zipperless zipper’ or ‘touch fastener,’ as it’s sometimes referred to? No? This handy little invention is also an example of a metonymy, in which a brand name product comes to represent all of the products in the industry. Give up? It’s Velcro! Twitter and Instagram: @InnovationsPod