Vendere con LinkedIn: dal Personal Branding al Social Selling

from Smau Academy · host Alessandra Salimbene

La storia della piattaforma LinkedIn è lunga e travagliata: nato come repository di curriculum professionali, si è trasformato nell'alternativa business a Facebook. LinkedIn o si ama o si odia: bisogna comprenderne in modo profondo la logica e le strutture interne per poterne trarre vantaggio. Una volta superato questo ostacolo, però, diventa - soprattutto per chi opera in ambito professionale e b2b - uno strumento potentissimo per la costruzione della propria autorevolezza e per la vendita. In questo Workshop Alessandra Salimbene illustrerà in modo sintetico, diretto e pratico come trasformare LinkedIn in una piattaforma di vendita efficace, facendo un uso integrato di content e direct marketing. Il workshop è rivolto a chiunque operi in ambiti business to business, venditori, professionisti, imprenditori e a chi cerca nuovi sbocchi professionali.

Episode metadata supplied by the publisher feed · Published May 13, 2019

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Vendere con LinkedIn: dal Personal Branding al Social Selling

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