Vendere non è sempre l'obiettivo di un brand.

What this episode covers

I meccanismi di vendita nel mercato del lusso. L'esclusività come valore fondamentale. Il caso di Hermés e di Ferrari. L'importanza della brand reputation sopra le vendite. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 28 minutes long.

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This episode was published on September 26, 2021.

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