Vendere online attraverso i marketplace: la lean producti...

What this episode covers

Lo speech prende spunto da una ricerca, condotta in collaborazione con la Facoltà di Web Marketing dello IUSVE di Mestre (VE). È un lavoro unico in Italia, che ha prodotto la prima mappatura di tutti i marketplace italiani, europei ed extra europei. L’analisi nasce dal bisogno effettivo dell’impresa italiana di orientarsi nella vendita online, di contenere i costi di e-commerce di proprietà e di sopperire alla mancanza di conoscenza degli strumenti appropriati di web marketing. Durante il workshop saranno illustrati i 3 focus della ricerca: -Come può la microimpresa italiana approcciare la vendita online a costi proporzionati alla propria dimensione? -È possibile realizzare una lean production digitale? -Come offrire una strategia digitale su misura? A fronte di queste analisi, viene illustrata la strategia più performante per la vendita online, ovvero lo sfruttamento dei canali digitali già esistenti: i marketplace, che permettono di risparmiare tempo, risorse ed errori. Target: PMI, microimprese, artigiani e addetti ai lavori digitali, agenzie, marketer, manager della PMI.

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Frequently Asked Questions

How long is this episode of Smau Academy?

This episode is 48 minutes long.

When was this Smau Academy episode published?

This episode was published on July 6, 2020.

What is this episode about?

Lo speech prende spunto da una ricerca, condotta in collaborazione con la Facoltà di Web Marketing dello IUSVE di Mestre (VE). È un lavoro unico in Italia, che ha prodotto la prima mappatura di tutti i marketplace italiani, europei ed extra europei....

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