Vendere turismo usando i dati - Smau Academy

What this episode covers

Utilizzare Google Analytics e gli altri servizi di Google per costruire modelli di analisi del mercato (Business Intelligence) che aiutano a vendere in maniera mirata ed efficace i prodotti turistici. Verranno presentati casi di studio di successo di strutture annuali di città e stagionali balneari in cui raccogliendo ed analizzando i numeri giusti si sono attivate strategie contestuali mirate all'aumento di fatturato, occupazione e frequenza di ritorno. Rivolto ad operatori turistici ed a tutti coloro che facciano analisi dei dati di vendita e di distribuzione.

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Frequently Asked Questions

How long is this episode of Smau Academy?

This episode is 56 minutes long.

When was this Smau Academy episode published?

This episode was published on September 14, 2020.

What is this episode about?

Utilizzare Google Analytics e gli altri servizi di Google per costruire modelli di analisi del mercato (Business Intelligence) che aiutano a vendere in maniera mirata ed efficace i prodotti turistici. Verranno presentati casi di studio di successo...

Can I download this Smau Academy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.