Vendez-vous un produit… ou une émotion ? Le vrai rôle du prix en publicité

from Le marketing digital simplifié · host Tyseo

Faut-il faire vibrer ou informer quand on fait de la publicité ?La réponse ne tient pas à la créativité… mais au prix de votre produit.Dans cet épisode, on explore une règle clé du marketing souvent ignorée :les produits haut de gamme se vendent mieux grâce à des messages émotionnelsles produits abordables performent davantage avec des contenus informatifs et rassurants

Episode metadata supplied by the publisher feed · Published Feb 6, 2026

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Vendez-vous un produit… ou une émotion ? Le vrai rôle du prix en publicité

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