Vendor Lock and the Devil

Reoccurring Revenue is the Holy Grail of development. Every development shop wants to find those customers who produce work for them (and hence revenue) time and again. These so called "maintenance" customers or "ongoing development" customers go by another less flattering name - the "cash cow". You can look a bit further into the future if you have customers who will regularly provide you with projects or maintenance level work. Developing a pool of these customers is an excellent way to grow your business. In fact, some applications that you build for customers are so complex they engender a form of vendor lock. Listen Here [More]