Vendors Do Not Need More Leads. They Need a Go-To-Market Operating System

Are you tired of your sales team complaining they were not invited to pitch a major deal? The problem usually points to a broken go to market strategy and a leaky customer retention bucket. Swaay.Health sat down with Alan Gonsenhauser, founder and CEO of Demand Revenue, to unpack his eight pillar go to market operating system. Gonsenhauser details exactly why fixing customer churn must happen before pouring money into demand generation and how true internal alignment drives sustainable revenue. Marketers will learn how to build an ideal customer profile based on data and why brand building is actually a boardroom issue.