"Verbal identity can't just be an accurate representation of where your brand is now." – William Rauscher

Dive into my interview with William Rauscher, verbal director at Wolff Olins, a global brand consultancy that specializes in corporate identity.This is a unique opportunity to learn from an industry leader whose experience and expertise helps bridge the gap between creativity, strategy, and storytelling—and more importantly, the role verbal identity plays in building your brand.Watch the full conversation to find out:Where verbal identity sits in relation to visual identity, and which one comes firstHow to identify a brand personality that connects deeply with your employeesThe different ways to include and manage stakeholders throughout the development processHow to internalize your verbal identity across the organization and get people excited about itA verbal identity’s tie into internal culture and human resourcesAnd much, much more.P.S. If you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.