verena von pfetten & gossamer

in this episode we sit down with verena von pfetten of gossamer, a stylish media brand for the aesthetically minded cannabis user. launched in 2018, gossamer is a cool-kids publication in the modern cannabis culture. as the industry as a whole keeps on booming on a cultural level, verena has noticed the obvious, that it's still pretty exclusive to white, wealthy, male owned entrepreneurs. in creating gossamer, she set out to throw a hammer through those stereotypes, and also gift people with a new cannabis perspective. we're stoked to have her here on the show, talking about the blueprints of the brand, breaking down the direction of cannabis industry, and sharing the story that brought her here today. enjoy!