Verifying Identities with Trusona

In this episode, Ori Eisen, founder and CEO at Trusona, makes a case for getting out of the AI detection arms race entirely. He argues that trying to catch AI-generated fakes with AI detection is the antivirus playbook, and we know how that ends. Trusona instead anchors verification to authoritative sources, DMV records and physical-world signals, things AI can mimic on screen but can't actually own. No pre-registered devices required. And it works in both directions: attackers calling your help desk, and attackers calling your employees while pretending to be IT. Joining him are Eduardo Ortiz, VP and Global Head of Cybersecurity at Techtronic Industries, and Mandy Huth, SVP and CISO at Ultra Clean Technology. Want to know: Why do MFA and SSO still leave gaps attackers walk right through? How Trusona verifies identity with no pre-registered devices or tokens? Why building AI detection on top of AI fakes is a losing strategy? How is a false rejection rate of zero achievable without locking out real employees? What deployment actually looks like, and how fast you can be live? Which departments beyond IT need identity verification, and where do you start? How to measure the business value of this beyond just counting blocked account takeovers? Why is a solid help desk protocol still not enough on its own? Huge thanks to our sponsor, Trusona GenAI supercharges identity impersonation and social engineering attacks – rendering legacy identity verification methods obsolete, especially in high-risk workflows like IT Help Desk password/MFA resets, vendor payment changes, remote employee hiring, or customer account access. Trusona ATO Protect empowers your team to thwart these attacks across business units and channels. GenAI supercharges identity impersonation and social engineering. It's rapidly eroding traditional authentication, especially in high-risk workflows like help desk password or MFA resets, vendor payment changes, remote employee hiring, and customer account access.   Trusona's ATO Protect addresses deepfakes and social engineering directly—without adding friction or relying on legacy MFA.