Vermont’s New Slogan Sparks Action | Montpelier News

Vermont’s new tourism slogan, “State of Inspiration,” aims to turn admiration into action—because 80% of travelers already love the state, but only 15% plan to visit. This $500K campaign, funded by pandemic recovery dollars, is designed to show visitors they’ll leave with fresh ideas, new knowledge, and deep connections. Starting August 24th, billboards in major East Coast cities will push the message: Vermont doesn’t just chill you out—it sparks something inside you. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/f5ee65d32cf5fa0e