Veronica Chaparro, Her Hustle, Her Tenacity & the Cultural Shift She Represents

Send us Fan MailIt started with "Dry January." Now it's a year-round revolution, and it's happening at your bar, right now. This is your wake-up call. Gen Z is drinking less than any generation in history, and they are demanding better options. While many are just noticing, Veronica Chaparro saw the future.Veronica Chaparro earned her stripes in the trenches. She hustled her way from Disney retail to the demanding NYC bar scene, becoming a respected bartender and brand ambassador. She was in the game. Now, as a Market Specialist for Diageo's non-alcoholic brands like SEEDLIP and Ritual, she is shaping the very business she grew up in.In this episode, Veronica breaks down how the "sober curious" mindset is changing the bar industry forever. This isn't just a trend; it's a new market and a massive career opportunity for bartenders, ambassadors, and brands who are smart enough to pay attention. This is a story about what's next, and it's a playbook for anyone in hospitality who wants to get ahead of the curve.FOLLOW OUR GUEST:Instagram: @VEROFROMTHESEA@RITUALZEROPROOF @SEEDLIPDRINKS Our PodcastIG @bartalkingtalkingbarnycTikTok @bttbnycpodcastWEBPAGE - https://bartalkingtalkingbarnyc.com🚨🚨🚨.                 SUBSCRIBE        🚨🚨🚨🎯🎯🎯🎯SHARE 📲🔄                           COMMENT🎤🎤🎤🎤🎤🎤🗣️🗣️🗣️🗣️🗣️🗣️✍🏼✍🏼✍🏼✍🏼🔊 Listen to the full, uncensored episode wherever you get your podcasts.We're on every platform. Seriously.SUPPORT  THE  SHOW  🫶🏼Donations 💳💰 👇🏽https://buymeacoffee.com/bartalkingtalkingbarnycEvery donation makes a difference and keeps this project thriving.This podcast is designed for listeners aged 21 and over, or where the legal drinking age permits.Inquiries please reach out to Nury Robles at: [email protected] the showThis podcast is designed for listeners aged 21 and over, or where the legal drinking age permits.  You Tube https://www.youtube.com/@BarTalkingTalkingBar-z8pIG https://www.instagram.com/bartalkingtalkingbarnyc/Follow, Like, Share, Comment and Subscribe