Veronica Serra | Innova Capital | VC with empathy and purpose episode artwork

EPISODE · Sep 9, 2025 · 29 MIN

Veronica Serra | Innova Capital | VC with empathy and purpose

from Venture Ahead · host IE University

In this latest episode of Venture Ahead, recorded at South Summit Brazil, Professor Joe Haslam talks to leading venture capitalist Veronica Serra, founder of Innova Capital. In a wide-ranging discussion, Veronica explains what she did to be taken seriously early on as a woman in a very male-dominated sector, the advantages of a more empathetic and collaborative approach to VC, her approach to adding value to the companies she invests in, and much more.Discover her personal experiences and insights from a long and highly successful VC career—from generational and gender differences to the importance of purpose.https://www.linkedin.com/in/veronica-allende-serra-a90a6/https://www.innovacapital.com.brhttps://endeavor.org  

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Veronica Serra | Innova Capital | VC with empathy and purpose

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