Versed's Katherine Power: There is a lot of confusion aro...

What this episode covers

When Katherine Power co-founded fashion and lifestyle brand WhoWhatWear in 2012, she wanted to democratize fashion. Now she is taking on clean beauty with a new brand, Versed. Just this week, Versed launched in 1,400 doors around the country, with an assortment of 19 different products, all under $20. The brand is currently sold both in Target stores and on a direct-to-consumer brand site, which according to Power, will be focused on replenishment orders and education. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Powers, the co-founder and CEO of WhoWhatWear and Versed, to discuss the impetus for launching the new beauty brand, the way consumer data played a role in its development and the reason Target is the perfect wholesale partner.

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How long is this episode of Rooibos cosmetics?

This episode is 23 minutes long.

When was this Rooibos cosmetics episode published?

This episode was published on May 23, 2019.

What is this episode about?

When Katherine Power co-founded fashion and lifestyle brand WhoWhatWear in 2012, she wanted to democratize fashion. Now she is taking on clean beauty with a new brand, Versed. Just this week, Versed launched in 1,400 doors around the country, with...

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