Vertical AI for Events: Why the Cannes $3 Billion Problem Needs a Tech Solution
from The Upside Journal Podcast Hosted by The Upside Journal
Every June, the global advertising industry pours roughly $3 billion into Cannes Lions. Flights, hotels, yacht parties, branded beaches, VIP dinners — and yet the event's core function, connecting the right people to close the right deals, remains stubbornly analogue. In 2026, that inefficiency is no longer quaint. It is a technology failure.The $3 Billion InefficiencyLet us break down the Cannes Lions spend. According to industry estimates compiled by the Association of National Advertisers (ANA) and corroborated by financial disclosures from WPP, Publicis, and Omnicom:Delegate passes: $4,700–$28,000 per person. With 15,000+ attendees, pass revenue alone exceeds $100 million.Read more on Upside Journal - https://theupsidejournal.com/articles/vertical-ai-events.html
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