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Mar 18, 2025 4 min

Vertical Markets 3: Reducing Risk in Startups

from Steve Blank Podcast Hosted by Steve Blank

Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. In either type of startup you want to put in place processes in place to reduce risk.

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Vertical Markets 3: Reducing Risk in Startups

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