Vertical Markets 3: Reducing Risk in Startups
from Steve Blank Podcast Hosted by Steve Blank
Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. In either type of startup you want to put in place processes in place to reduce risk.
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This episode was published on March 18, 2025.
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