Veza’s Tarun Thakur on excelling at go-to-market at every stage

According to Veza co-founder and CEO Tarun Thakur, you don’t just found a startup once. Instead, you found and refound it many times over: as you achieve product-market fit, as you land your first investment, as you scale from a team of three to 200 and beyond. In this episode of Spotlight On, Tarun sits down with Accel’s Eric Wolford to discuss how this theory of continuous reinvention has shaped the identity security company’s growth—and his own. He explores how working with a coach has transformed his leadership style, highlights “trust” the most critical ingredient in co-founder relationships, and recounts the story of how a two-page document from an early prospect changed Veza’s vision of both the problem they were solving and the solution. Tarun also shares what he’s learned about building an effective go-to-market motion, including why Veza’s first hire was an SDR and how to execute a “land and expand” strategy.