ViacomCBS Decodes Gen Z

In this episode, drawn from Promax's latest Virtual Session, Lydia Daly, senior vice president, and Mary Kate Cullen, senior director, at Viacom CBS creative strategy and cultural intelligence present a session called #AllTheFeels, which offers some different lenses through which marketers can view and approach the very emotional generation known as Gen Z. One caveat, not everything in this presentation is necessarily appropriate for the younger side of Gen Z, and aside from the talk of TikTok, they probably won’t be interested anyway. If you would like to watch this presentation -- as opposed to listen to it -- a video is available at brief.promax.org.