Viahart Founder Eyes Sales in China

from Ecommerce Conversations · host Practical Ecommerce

Contrary to much U.S. sentiment, Molson Hart sees opportunity in China. His direct-to-consumer toy brand, Viahart, sells mostly on Amazon, though growth has slowed in recent years. China, he says, offers promise.In this our third interview (following episodes in 2022 and 2024), recorded from an X live stream, he shares his plans to sell toys in China, addressing cultural nuances, legalities, shopping preferences, and more.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/viahart-founder-eyes-sales-in-chinaFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

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This episode is 34 minutes long.

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This episode was published on May 1, 2026.

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