VIBEcast EP31: From Tech Careers to Purposeful Vending – Laura & RossCrandall’s Naturals2Go Journey

In this episode of VIBE Cast, we sit down with Laura and Ross Crandall, a dynamic duo who made the leap from tech to vending—and brought their values and strategic mindsets with them. Ross shares how his research journey sparked their transition from traditional careers to business ownership, while Laura explains how she overcame her initial skepticism by realizing that vending could align with her passion for food equity and dietary inclusion. The Crandalls have grown their business quickly by learning to self-locate machines, creatively test products, and deeply engage with their local community. As a result of their business success, Laura was able to retire from her career in tech and fully step into vending. Whether you’re just getting started or looking to grow with purpose, this conversation is a must-listen for any operator who wants to build something real, sustainable, and personal.